What are you supposed to buy for your wife for Valentine’s Day? Quick, first thing that pops into your mind …
Right: flowers. A dozen long-stemmed red roses. Because decades of consistent marketing has worked its magic on you. You could debate that it should be a box of chocolates, or jewelry, and I’d say that’s because those two industries have been advertising just as hard.
But have you noticed the hidden assumption? That you’re “supposed to” buy something at all. No matter how aggressively the flower, candy and jewelry industries market against each other, none of them will ever contradict this fundamental belief: That extravagant purchases are the approved way to demonstrate commitment.
Most modern American corporations expect you to demonstrate your commitment, too. But instead of flowers the symbol of your commitment is time. Time above and beyond the forty hours you’re supposed to work. Time eating at your desk instead of going out to lunch. Time on call via the Blackberry they gave you.
Doing good, steady work is better for the company. But late-night marathons of work get noticed. If you plan well and execute, you don’t need late nights, but then there’s never a clear moment for the boss to look at and say, “That moment really showed commitment.”
In a perfect world, the boss would take the extra effort to recognize good, steady performance. And that’s exactly what it takes: extra effort. Which is why it happens so rarely. Even if you’re doing things on time, it seems that sometimes you have to put in the late night to get noticed. Because this isn’t a perfect world.
But you may be in a position to make the world a little better. If you are the boss, make the extra effort. Publicly recognize employees who reach their goals during normal working hours. Make it clear that late nights are a symptom of poor planning. Demand extra work because it needs to be done, not just to show commitment.
It may be less exciting, and less obvious, but in the long run it’s much more productive.